June 8, 2018 Westin Princeton

CFO Awards

CFO Awards

About

The New Jersey Tech Council is pleased to announce the 2018 CFO Awards, an annual event recognizing the accomplishments of financial executives from our region’s diverse tech and life sciences communities. The Council is pleased to honor and celebrate the outstanding contributions of these leading CFOs/Investors.

Following the keynote, the program will present awards in four categories: CFO of the Year, Financier of the Year, Deal of Year and the Caren Franzini Hall of Fame Award. Join us for breakfast to meet and celebrate these distinguished leaders.

Days
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Speakers

Monica C. Smith

Founder & CEO of Marketsmith, Inc

A visionary entrepreneur with a passion for data and a never-say-die attitude, Monica has achieved an unprecedented level of success at launching start-ups and turning them into industry standard-bearers. Monica founded Marketsmith, Inc. in 1999, and the agency is now a leader in data-driven direct marketing strategy. Marketsmith, Inc. was ranked by Inc. Magazine as the No. 1 woman-led company in the New York metropolitan area and No. 5 nationwide. In August 2015, Marketsmith, Inc. was ranked No. 97 in the Inc. 5000. The company saw a 38 percent increase in employee growth from 2016 to 2017. Today, the workforce is 54 percent women, 34 percent millennial, and 25 percent minority. Recognizing that her agency and its clients needed a faster, more efficient way to churn and analyze vast amounts of data, Monica created i.Predictus in 2011. The predictive analytics-based platform can predict sales with over 90 percent accuracy and is the definitive leader in marketing and media automation. With the company’s unique I.P.Q. Approach, designed to learn, build trust, and enrich relationships with transparency – clients are viewed as partners. i.Predictus also offers a predictive marketing analytics tool that includes innovative products such as the JULES Marketing Mix Attribution Modeling Tool, which predicts future sales with 93 percent accuracy; Marketing IT Services; Advanced Digital Analytics; and Marketing Analytics. In 2015, Monica purchased Brushfire, an industry-leading creative agency. With Creative, Analytics, Media, and Database Management, Marketsmith, Inc. allows for unfettered collaboration and innovation, leading the company to become one of the fastest-growing woman-owned agencies in the country. For three straight years, Monica has driven over $1.5 billion in retail sales annually. She is responsible for the management of $200 million of media spend annually (about 10 percent of all DRTV inventory) and is one of only a few women who have successfully raised capital in the tech arena. Marketsmith, Inc. has an average client tenure of 7.5 years compared to the industry average of 2.5. Such success has led to Monica being named to the New Jersey Tech Council Board of Directors. She was named to the NJBIZ Power 100 list three years in a row, was named one of the most powerful people by New Jersey Business magazine, and was a finalist for 2014’s Ernst and Young Entrepreneur of the Year. Monica’s agencies have also been recognized for their excellence. In 2014, Marketsmith, Inc. was named the Impact Company of the Year by the New Jersey Tech Council. The agency also earned distinction from NJBIZ in 2017 as one of the “Best Places to Work” and one of the “Coolest Offices” in New Jersey. In addition to building world-class companies, Monica has an unparalleled desire to make a real difference in the world, which has led to the creation of charitable initiatives to which she and her team are passionately committed. One More Smith, a 501(c)(3) that is a permanent home and sanctuary for hard-to-place animals, many with disabilities, has housed thousands since its inception in 2004. Bring Dinner Home, an annual Thanksgiving event, provides nutritious holiday dinners for hundreds of impoverished families of school children at the Camden Street Elementary School in Newark. Monica and her team also provide the families with warm coats, books, and grocery store gift cards. “I believe those of us who have found success owe it to this world to make it a better place,” Monica says. “This is my mission – to end hunger for the children in our state and to ensure that the obstacles to learning are removed. Every child deserves to be fed, safe, and educated. It is that simple.” Monica’s unflagging commitment to helping others has become part of Marketsmith’s culture. Her company’s devotion to philanthropy has attracted talented marketers, data scientists, account managers, and creatives who share her desire to give back to the world. Monica’s efforts, and her unique company, have been recognized this year with the New Jersey State Governor’s Jefferson Award for Corporate Leadership, for achievements in measurable community impact and outstanding acts of public service. It’s obvious to anyone who has ever met Monica. She simply will not rest. There will always be new businesses to start and lives to be improved

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“I believe those of us who have found success owe it to this world to make it a better place,” Monica says. “This is my mission – to end hunger for the children in our state and to ensure that the obstacles to learning are removed. Every child deserves to be fed, safe, and educated. It is that simple.”
Monica’s unflagging commitment to helping others has become part of Marketsmith’s culture. Her company’s devotion to philanthropy has attracted talented marketers, data scientists, account managers, and creatives who share her desire to give back to the world. Monica’s efforts, and her unique company, have been recognized this year with the New Jersey State Governor’s Jefferson Award for Corporate Leadership, for achievements in measurable community impact and outstanding acts of public service. It’s obvious to anyone who has ever met Monica. She simply will not rest. There will always be new businesses to start and lives to be improved
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Schedule

 
 7:30 AM

Registration and Breakfast

 8:30 AM

Welcome

James Barrood, CEO, NJ Tech Council
 8:40 AM

Keynote

Monica C. Smith, Founder and CEO, Marketsmith, Inc
 9:10 AM

Awards presentation

CFO of the Year Financier of the Year Deal of Year Caren Franzini Hall of Fame
 9:45 AM

Conclusion

Sponsors

Signature Sponsor

Registration

Members: $60; Future Members: $110; Non-Sponsor Service Provider: $155

IF YOUR EMAIL IS FROM A MEMBER COMPANY, YOU AUTOMATICALLY TAKE ADVANTAGE OF DISCOUNTED MEMBER RATES
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